The PEPY Brand Is Getting a Fresh Coat of Paint
by Jen Enrique
It's been quite a ride these past few years! When PEPY was founded, we focused on bike tours and environmental stewardship. Over time, PEPY has transformed into an education-focused NGO providing and promoting educational programs in rural Cambodia.
To reflect this change as well as our philosophy of investing time in people and helping communities help themselves, we've created a new vision and mission statement. And now we're looking at how we can better communicate what we do through our branding! We wouldn't be where we are without such passionate supporters and champions (thanks so much!). Now we're asking YOU to share your thoughts about our potential new logo and brand direction. Watch the rebranding video and tell us what you think!
Also, a big shout-out to Elise McNamara, our resident graphic designer, who created this video and is running the rebranding show! Thank you!