Brand New: PEPY Gets Ready For New Branding & Website
PEPY has come a long way since our first school construction project back in 2005. Over the years we have evolved and grown little by little into the organization we are today – one that invests time and resources in people, focusing on education and the potential that each Cambodian has to improve the country and achieve his or her dreams along the way. After much research and many discussions with our staff, stakeholders, and Board of Directors, PEPY has decided to embark on a re-branding process so that our brand is a more accurate reflection of who we are and what we do.
The project will include a new articulation of our vision and mission, a new logo and website, and a set of guidelines for all communications and fundraising efforts. We have already had some great, productive sessions, and we’re thrilled to be able to harness the talents and expertise of Elise, our graphic designer, and Jen, our web guru. Both are interns with us during this exciting time.
Be on the lookout for changes in the coming month – as a teaser, here is our new organizational vision, hot off the press!
We’ll be posting updates every month regarding the rebranding and website redesign efforts, getting into the specifics of what we are doing, why we’re doing it, and how we are implementing changes. Not only will we focus on the what, why, and how, we’ll also discuss the challenges and successes we encounter along the way. It is our hope that we communicate with and include all our PEPY friends along the way. Please join us in the discussions regarding it all!